Salesforce Marketing Cloud

Demystifying Data Cloud for Beginners

In recent months, there has been considerable excitement surrounding Salesforce Data Cloud and Einstein AI. Adding to the intrigue, at Dreamforce 2023, Salesforce unveiled Free Data Cloud. This announcement has sparked doubled curiosity. Now, all customers with Enterprise Edition or higher can access Data Cloud and Tableau at zero cost. For additional information, please refer […]

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How to send messages to Slack from Marketing Cloud

As we all know, Salesforce Marketing Cloud has many builders and studios to send messages as emails, SMS, and push notifications using Email Studio and Mobile Studio. Also, WhatsApp messages can be sent to subscribers. Recently, with increased popularity, clients are asking for message delivery to the Slack channel. Salesforce has acquired Slack, and there

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Email Engagement with Interactive Forms in SFMC

The Interactive Email Form Block is one of the most powerful out-of-the-box features available in Marketing Cloud Content Builder. This feature allows you to receive subscriber information like profile data, product reviews, feedback, short surveys, and sales leads directly from embedded forms in an email. Allowing subscribers/Customers/leads to submit forms without leaving their mailbox increases

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IP Warming!

IP Warming is as popular as “Global warming” for the techies in the Salesforce marketing cloud ecosystem. Salesforce offers two different types of IPs to clients who want to implement Marketing Cloud Email Studio. As there is no concept of pre-warmed IP address, if organizations start sending bulk emails using the new dedicated IP, there

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