OmniStudio Integration Procedure (IP) as a Service

This article is continuation towards my other articles related to Salesforce Integration & OmniStudio capabilities. Few years back, I was not ready to recruit a Salesforce developer without APEX & Integration skills. APEX and Integration used to be considered as premium Salesforce skills. Things are changed completely in last few years and thanks to Salesforce

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Transition from Salesforce Developer to Salesforce Technical Architect

I wanted to write my personal experience on this topic since last few years. This is the journey most of the technical architect has to go through. I would like to mention that not all technical architects need to go through Developer to Technical Architect journey. I personally know lot of Salesforce technical architect who

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Event Notification & Callback – Salesforce Integration Design Pattern

In my last article, I explained an integration design pattern for simple integration requirement. You can consider this article as continuation of other article, and I would be discussing an integration requirement that may not be simple. If you have not read the other article, then you can read it here: Salesforce Platform Events –

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Salesforce Platform Events – No code integration solution

Context As we all know, Salesforce is #1 cloud-based CRM platform. Salesforce offers several different kinds of cloud solutions for different part of business. Salesforce offers solutions for Marketing, Sales, Service, Support, Collaboration, Integration, Analytics, AI and more. Well, you are thinking if Salesforce offering solutions for all different part of businesses, then why do

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Salesforce Integration using Changed Data Capture (CDC)

Salesforce introduced Changed Data Capture (CDC) few years back. I do remember this as one of the important topics in Salesforce Integration Architect certification guide. Most of us would have spent time exploring this during preparation of certification exams. This is one of the great integration capabilities provided by Salesforce, but it is not widely

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Event Relays – Integrating Salesforce with Amazon Web Services (AWS)

If you have not explored Salesforce Event Relay feature yet, then this is time to explore it. Last year I was exploring options to integrate Salesforce with Amazon Web Services (AWS) and I was excited to know the General Availability of Salesforce Event Relay. With Event Relay, you can integrate your Salesforce application with Amazon

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How to send messages to Slack from Marketing Cloud

As we all know, Salesforce Marketing Cloud has many builders and studios to send messages as emails, SMS, and push notifications using Email Studio and Mobile Studio. Also, WhatsApp messages can be sent to subscribers. Recently, with increased popularity, clients are asking for message delivery to the Slack channel. Salesforce has acquired Slack, and there

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