Event Notification & Callback – Salesforce Integration Design Pattern

In my last article, I explained an integration design pattern for simple integration requirement. You can consider this article as continuation of other article, and I would be discussing an integration requirement that may not be simple. If you have not read the other article, then you can read it here: Salesforce Platform Events –

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Salesforce Platform Events – No code integration solution

Context As we all know, Salesforce is #1 cloud-based CRM platform. Salesforce offers several different kinds of cloud solutions for different part of business. Salesforce offers solutions for Marketing, Sales, Service, Support, Collaboration, Integration, Analytics, AI and more. Well, you are thinking if Salesforce offering solutions for all different part of businesses, then why do

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Salesforce Integration using Changed Data Capture (CDC)

Salesforce introduced Changed Data Capture (CDC) few years back. I do remember this as one of the important topics in Salesforce Integration Architect certification guide. Most of us would have spent time exploring this during preparation of certification exams. This is one of the great integration capabilities provided by Salesforce, but it is not widely

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Event Relays – Integrating Salesforce with Amazon Web Services (AWS)

If you have not explored Salesforce Event Relay feature yet, then this is time to explore it. Last year I was exploring options to integrate Salesforce with Amazon Web Services (AWS) and I was excited to know the General Availability of Salesforce Event Relay. With Event Relay, you can integrate your Salesforce application with Amazon

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How to send messages to Slack from Marketing Cloud

As we all know, Salesforce Marketing Cloud has many builders and studios to send messages as emails, SMS, and push notifications using Email Studio and Mobile Studio. Also, WhatsApp messages can be sent to subscribers. Recently, with increased popularity, clients are asking for message delivery to the Slack channel. Salesforce has acquired Slack, and there

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Integration: Salesforce with AWS Simple Cloud Storage (Amazon S3)

In this article I am going to discuss integration requirement where we integrate Salesforce with AWS S3. I would like to share the business requirement and the different integration design patterns we take to meet this kind of integration requirement. As we know Amazon S3 or Amazon Simple Storage Service is offered by AWS for

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How to use date-type fields in the duplicate Matching Rules criteria?

In a typical healthcare or customer-centric organization, individuals’ names, emails, and date of birth are commonly used to identify duplicates. However, many are perplexed by the fact that Salesforce matching rules do not support date fields, which presents a significant drawback in identifying duplicate contacts. How do I get rid of this problem??

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Maximizing Data Integrity with Salesforce Duplicate Rules

In Salesforce, Duplicate Rules and Matching Rules are integral components of data quality management, particularly when dealing with duplicate records. Here’s an overview of each: When setting up Duplicate Rules, need to define: Salesforce’s Duplicate Management features provide a flexible framework for controlling and managing duplicate records across various objects in your Salesforce org. By

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