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Well, last one year lot of my team members and other Salesforce developers I interact with asked this question several times. Should we use Salesforce…
Email Engagement with Interactive Forms in SFMC
The Interactive Email Form Block is one of the most powerful out-of-the-box features available in Marketing Cloud Content Builder. This feature allows you to receive…
OmniScript – OmniStudio
When we talk about OmniStudio then first thing that comes to mind is the OmniScript. When I started learning OmniScript (when it was part of…
Integration Procedure – OmniStudio
In this article we are going to cover basics of OmniStudio Integration Procedure (IP). I believe you have fair understanding of OmniStudio concepts and OmniStudio…
Access Control in SFMC: Standard User Roles & Permissions
In the realm of Salesforce Marketing Cloud (SFMC), user roles are like the keys to different rooms in a digital castle. They determine who can…
“Who Takes the Chat: Salesforce Einstein Bot vs. Agent online?”
In the Salesforce application, as we know, chatbots can be linked to the same chat button, which can send chats to agents. So when chat…